Roger Lindeback is a specialist in corporate brand development and a founding partner of Designate Group, the Sydney – based brand strategist company. In this book, Lindeback tries to explain that the concept of branding isn’t as difficult as many people feel. Rather, it is simple, understandable, and tangible by relating it to everyday experience.

The book breaks branding into 6 stages – dreaming, planning, starting work, designing, building, and getting the details right. Although, in reality, it’s not as easy as it says, the ideas are explained in easy-to-understand language, with simple illustrations that are beautiful and look good, making the book accessible and friendly. It should be a helpful knowledge base for those interested and starting to build a brand.